Celestial Homestead is a farm based in Virginia's gorgeous Shenandoah Valley. They are passionate about producing top quality produce while utilizing sustainable agriculture practices. I can’t wait to taste their veggies!

As they were starting their business they wanted a brand and logo that reflected a homegrown, ​p​layful feeling and their vision of the farm starting with a single flower growing at the farmhouse​. Their logo radiates growth and draws on inspiration from the bright, rich colors of their nutrient-dense produce. 

For this full branding project we created a primary logo for Celestial Homestead to use in as many locations as possible — on packaging, signs, print materials, and online.

We also created alternate logo variations (horizontal and circular badge) to use when needed to accommodate different space requirements.

We created ​additional assets to support their marketing efforts — a pattern ​and icons with key phrase lockups to help bring their branded materials and online presence to life.

At the end of the project we provided a full brand guide with color and font specifications, usage guidance, and logo mockups.

Role

Sole graphic designer.

• Developed brand, including primary logo, alternate logo variations, colors, and typeface

• Created additional brand assets (pattern, icons, key phrase lockups)

• Created brand guide and mockups to support brand implementation

Programs Used

• Adobe Illustrator

• Adobe InDesign

Client

Celestial Homestead